Instructions: You must submit a one page outline by the end of Week 3 for your 3-5 page App Proposal. The outline will provide the structure for the design document. Below are a few items to consider when creating the outline: What is your targeted platform? Is your targeted market high or low end devices? Is your mobile application native or web? How will that decision effect the content of your outline? What type of testing will you need to do for your mobile application? What mechanisms will you use to deliver your application to it’s target market? How will you adapt your application to future mobile device changes? Minimum items for the Outline: Title Executive Summary Application Framework Visual Design Tool Showing App (ie Storyboard) Mobile Design Elements Testing Strategy Marketing strategy Future Adaptations Submission Instructions: Submit the completed assignment as a Microsoft Word document Including only minimum items in an outline form. Do not submit a 3-5 page paper or points will be deducted. ************

Outline for Mobile Application Proposal

I. Executive Summary
A. Overview of the proposed mobile application
B. Target platform and market
C. Decision on native or web application and its implications
D. Brief description of the testing, delivery, and adaptation strategies
E. Key points of the marketing strategy

II. Application Framework
A. Introduction to the chosen application framework
B. Explanation of how the framework supports the development of the mobile application
C. Key features and functionalities provided by the framework
D. Justification for selecting this specific framework

III. Visual Design
A. Importance of visual design in a mobile application
B. Description of the visual design tool that will be used
C. Demonstration of the app’s user interface through storyboards or mockups
D. Explanation of how the visual design aligns with the app’s objectives and target market

IV. Mobile Design Elements
A. Identification of the key design elements that will contribute to a user-friendly and intuitive mobile experience
B. Consideration of mobile-specific characteristics such as screen size, orientation, and touch gestures
C. How the design elements will enhance the overall usability and accessibility of the app

V. Testing Strategy
A. Importance of testing in ensuring the functionality and quality of the mobile application
B. Identification of the specific testing methods to be employed (e.g., usability testing, performance testing)
C. Explanation of the testing criteria and metrics to assess the app’s performance, stability, and user satisfaction

VI. Delivery Mechanisms
A. Overview of the various delivery mechanisms available for distributing the mobile application
B. Analysis of the pros and cons of each mechanism (e.g., app stores, direct download, mobile web)
C. Selection of the most appropriate delivery mechanism based on the app’s target market and platform

VII. Future Adaptations
A. Discussion on the potential challenges and opportunities posed by future mobile device changes
B. Strategies for adapting the app to emerging technologies, platforms, and user demands
C. Consideration of scalability and future-proofing measures in the app’s design and development process

VIII. Marketing Strategy
A. Overview of the marketing objectives and target audience
B. Description of the promotional activities and channels to reach the target market
C. Measurement and tracking methods to assess the effectiveness of the marketing strategy
D. Consideration of user feedback and reviews to refine the app’s marketing approach

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