Due Week 8 and worth 120 points In this very competitive climate, many companies are seeking ways to connect with customers in ways that add value. Mobile and wireless computing have become key focal points to attract and retain customers. Review this Article titled “Delta Named Top Tech-Friendly U.S. Airline”, . Use Internet or Strayer Library to search articles on wireless and mobile technologies as well as the application in business. Select one (1) company other than Delta which uses mobile and wireless technology. Write a four to six (4-6) page paper in which you: Your assignment must follow these formatting requirements: The specific course learning outcomes associated with this assignment are: Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it

Introduction

In today’s fast-paced and highly competitive business environment, companies are constantly seeking ways to connect with their customers and provide them with value-added services. One key area of focus is the use of mobile and wireless technologies, which have become increasingly important in attracting and retaining customers. This paper aims to explore the use of mobile and wireless technologies in business, specifically focusing on a company other than Delta that utilizes these technologies effectively.

Mobile and Wireless Technologies in Business

Mobile and wireless technologies have revolutionized the way businesses interact with their customers. These technologies enable businesses to connect with customers anytime, anywhere, providing them with convenience and personalized experiences. The use of mobile devices, such as smartphones and tablets, allows customers to access information, make purchases, and communicate with businesses on the go. Wireless technologies, such as Wi-Fi and Bluetooth, enable seamless connectivity and data transfer between devices.

One example of a company that effectively utilizes mobile and wireless technologies is Starbucks. Starbucks has been at the forefront of leveraging these technologies to enhance the customer experience. The company has developed a highly successful mobile app that allows customers to order and pay for their drinks in advance, skipping the line and saving time. The app also provides personalized offers and rewards based on customer preferences and purchase history. Furthermore, Starbucks offers free Wi-Fi in all of its stores, encouraging customers to stay longer and providing them with a convenient workspace.

The Impact of Mobile and Wireless Technologies on Business

The use of mobile and wireless technologies has had a significant impact on businesses across various industries. Firstly, these technologies have enabled businesses to reach a wider audience and attract new customers. With the increasing popularity of smartphones and the widespread availability of wireless internet, businesses can now target customers who are constantly connected and actively seeking products and services.

Additionally, mobile and wireless technologies have allowed businesses to enhance the customer experience and improve customer satisfaction. By providing convenient and personalized services, businesses can increase customer loyalty and encourage repeat purchases. For example, the ability to order and pay for products through a mobile app streamlines the purchasing process, making it more efficient and enjoyable for the customer.

Furthermore, mobile and wireless technologies have revolutionized the way businesses collect and analyze customer data. By tracking customer interactions and preferences through mobile apps and wireless devices, businesses can gather valuable insights and tailor their offerings to meet the specific needs and preferences of individual customers. This data-driven approach allows businesses to make informed decisions and develop targeted marketing campaigns, resulting in higher customer engagement and increased sales.

Conclusion

In conclusion, mobile and wireless technologies have become indispensable tools for businesses seeking to connect with customers and provide value-added services. Companies such as Starbucks have successfully leveraged these technologies to enhance the customer experience and drive customer loyalty. With the ever-increasing use of mobile devices and wireless connectivity, businesses must continue to invest in these technologies to stay competitive in today’s digital age.