Circuit City was an American consumer electronics company founded by Samuel Wurtzel in 1949. By 1990s, Circuit City became the second largest consumer electronics store in the United States with annual sales of $12 billion. On March 8 2009, Circuit City shutdown all its stores. On January 8th at the 2018 Consumer Electronics Show in Las Vegas, Circuit City CEO announced a comeback and relaunch of Circuit City into “a dynamic, a social-focused e- commerce site” and a new business strategy for its retail stores12 . In this case study, assume that Circuit City hired you as the new chief information officer (CIO) to help relaunch the company into a global e-commerce multinational company. Create a document PowerPoint presentation containing the IT strategic plan that will address Circuit City e- commerce initiatives. The following information should be covered in the documentation  presentation. 1.What are the issues and challenges with Circuit City 2018 latest e-commerce initiative? 2.Discuss the major competitors in global e-commerce.

Circuit City’s decision to relaunch and transform into a global e-commerce multinational company poses several challenges and issues that need to be addressed. One of the key challenges is the intense competition in the global e-commerce industry. The company will face stiff competition from major players such as Amazon, Alibaba, and eBay, which have established a strong presence and hold a significant market share in the e-commerce space.

Amazon, being the largest online retailer in the world, has a diverse product range, excellent customer service, and a fast and efficient delivery system. It has a vast customer base and a strong brand reputation, making it a formidable competitor for Circuit City. Similarly, Alibaba, a Chinese e-commerce giant, dominates the Asian market and has made significant strides in expanding its presence globally. Its expertise in online marketplaces and extensive logistics network give it a competitive edge.

eBay, on the other hand, is known for its auction-style platform and attracts a different type of customer base. Despite facing some challenges in recent years, it still remains a significant competitor, especially in the resale and second-hand market.

Another major challenge for Circuit City’s e-commerce initiative is establishing a strong online presence and attracting customers. Building a user-friendly and attractive e-commerce website is crucial for success in the online retail industry. The website needs to have a seamless shopping experience, easy navigation, and secure payment options. Furthermore, to compete with established players, Circuit City will need to invest in innovative technologies and features that differentiate it from competitors.

Logistics and fulfillment is yet another challenge in the global e-commerce market. Providing efficient and timely delivery of products is essential to meet customer expectations. Circuit City will need to establish partnerships with reliable logistics providers to ensure quick and affordable shipping options globally.

An additional challenge for Circuit City will be to develop a comprehensive digital marketing strategy to increase brand awareness and attract customers. This will involve leveraging social media platforms, search engine optimization, email marketing, and targeted advertising to reach a wider audience. Implementing effective marketing campaigns and staying ahead of industry trends will be crucial to compete with established competitors who already have a strong online presence.

Furthermore, Circuit City will need to invest in robust cybersecurity measures to protect customer data and ensure a safe online shopping experience. With an increasing number of cyber threats and data breaches, customers have become more cautious about sharing their personal information online. Establishing trust and ensuring the security of customer information will be vital for Circuit City’s e-commerce success.

In conclusion, Circuit City’s e-commerce initiative faces numerous challenges, including intense competition from established players like Amazon, Alibaba, and eBay, establishing a strong online presence, providing efficient logistics and fulfillment, developing a comprehensive digital marketing strategy, and ensuring robust cybersecurity measures. However, with careful planning, innovative strategies, and a customer-centric approach, Circuit City can overcome these challenges and establish itself as a successful global e-commerce multinational company.