Activity – based upon Chapter 5 Idea for an e-business: For this activity come up with an idea for an e-commerce business (as you learned in Chapter 5: E-Commerce). Work on completing the tasks (A through D) below: PART – A: Write 1-2 paragraphs describing your idea (business goals & objectives) for your e-commerce business (for example, health-care related products selling, clothing sales etc.). Be sure to include information about your potential business, products, services, and customers. PART – B: Write 1-2 paragraphs describing your plan for the overall look and feel of your e-commerce website, specifying any fonts or color schemes you want to employ. How do you plan to find customers and establish relationships (via online) with them? PART – C: Make a list of five keywords that can be used in your Web page header so customers can easily find your site when using a search engine. PART – D: Find a site to host your online business and work up a table showing monthly and annual hosting costs

PART – A:
The idea for my e-commerce business is to create an online platform for selling handmade jewelry. The main objective of this business is to provide unique and high-quality jewelry pieces to customers who appreciate craftsmanship and individuality. The target customers for this business would be individuals who are interested in unique fashion accessories and are willing to pay a premium for bespoke jewelry made by skilled artisans.

The potential product range for the business would include a variety of handmade jewelry items such as necklaces, earrings, bracelets, and rings. These pieces would be made using different materials like precious metals, gemstones, and beads. The business would also offer customization options, allowing customers to have personalized jewelry made according to their preferences.

Additionally, the e-commerce platform would provide detailed information about each jewelry item, including photographs, specifications, and pricing. It would also incorporate a secure payment gateway to facilitate smooth and convenient transactions for customers.

PART – B:
The overall look and feel of the e-commerce website for this jewelry business would be elegant, reflecting the sophistication and uniqueness of the products being sold. The website would use a clean and minimalist design, with a predominantly white color scheme to showcase the jewelry pieces effectively. The fonts used would be simple and easy to read, ensuring a pleasant browsing experience for customers.

To find customers and establish relationships online, the e-commerce website would integrate various digital marketing strategies. These strategies would include search engine optimization (SEO), social media marketing, and influencer collaborations. SEO techniques would be employed to ensure that the website appears prominently in search engine results when customers search for keywords related to handmade jewelry. Social media platforms would be utilized to engage with potential customers, showcase the jewelry pieces, and promote special offers and discounts. Collaborations with influencers in the fashion and jewelry industry would help increase brand visibility and attract a wider audience.

PART – C:
Five keywords that could be used in the web page header to facilitate customer discovery through search engines are:

1. Handmade jewelry
2. Unique fashion accessories
3. Customizable jewelry
4. High-quality craftsmanship
5. Bespoke jewelry

These keywords are relevant to the business and would help potential customers find the website when searching for similar products online.

PART – D:
To host the online business, a reliable hosting provider should be selected. One option could be SiteGround, which offers different hosting plans suitable for e-commerce websites. The table below shows the monthly and annual hosting costs for their plans:

Hosting Plan Monthly Cost Annual Cost
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StartUp $6.99 $83.88
GrowBig $9.99 $119.88
GoGeek $14.99 $179.88

Choosing the appropriate hosting plan would depend on the projected size and traffic of the e-commerce website. The StartUp plan would be sufficient for a small-scale business, while the GrowBig and GoGeek plans would provide more resources for larger-scale operations.