The  Strayer Oracle Server may be used to test and compile the SQL Queries  developed for this assignment. Your instructor will provide you with  login credentials to a Strayer University maintained Oracle server. A  multinational tour operator agency has gained new business growth in  the North American market through the use of social media. Its operation  has expanded by 50% within six months and the agency requires an  enhanced data management strategy to sustain their business operations.  Their existing data repository for its reservation processing system is  limited in business intelligence and reporting functionalities. The tour  operator seeks a database management specialist to assist them in  leveraging their data sources to enable them to forecast and project  tour sales appropriately. Imagine  that you have been hired to fulfill their need of enhancing the data  repository for their current reservation processing system. Upon  reviewing the system, you find that the data structure holds redundant  data and that this structure lacks normalization. The database has the  following characteristics: Write  a three to four (3-4) page paper in which you propose an enhanced  database management strategy. Your proposal should include the  following: Your assignment must follow these formatting requirements: Purchase the answer to view it

Title: Enhanced Database Management Strategy for a Multinational Tour Operator Agency

Introduction:
The rapid growth of social media has presented new business opportunities in the North American market for a multinational tour operator agency. This growth has necessitated an enhanced data management strategy to sustain and improve their business operations. The agency’s existing data repository for its reservation processing system lacks business intelligence and reporting functionalities. Therefore, the tour operator is seeking a database management specialist to assist in leveraging their data sources for better forecasting and projection of tour sales. This paper proposes an enhanced database management strategy to address the existing challenges.

Current Database Analysis:
After reviewing the tour operator’s reservation processing system, it is evident that the data structure contains redundant data and lacks normalization. These characteristics hinder the efficiency and effectiveness of the existing database. Redundant data leads to inconsistencies and potential errors in data entry and retrieval, while the absence of normalization results in data duplication and inefficient data storage.

Proposed Database Management Strategy:
To enhance the data repository of the tour operator’s reservation processing system, the following strategies should be implemented:

1. Data Normalization:
Normalization is a fundamental principle in database design that eliminates redundancy and improves data integrity and consistency. The existing database should be analyzed, and the necessary steps should be taken to normalize the data structure. This will involve creating separate tables for distinct entities, establishing relationships between them through keys, and eliminating redundant data.

2. Data Integration:
The tour operator agency may be using various systems and platforms to store and manage their data. The proposed strategy should focus on integrating these different data sources into a unified database. This will enable a comprehensive view of the data, eliminating the need to access multiple systems for information retrieval and analysis.

3. Business Intelligence and Reporting Functionality:
The enhanced database should incorporate business intelligence and reporting functionalities to provide valuable insights and support decision-making processes. This can be achieved through the implementation of data analytics tools and techniques that allow for data visualization, reporting, and trend analysis. The ability to generate accurate and timely reports will enable the tour operator agency to forecast and project tour sales more effectively.

4. Data Security and Privacy:
As the tour operator agency deals with customer and financial data, ensuring data security and privacy should be a crucial part of the enhanced database management strategy. Robust access controls, encryption, and data anonymization techniques should be implemented to protect sensitive information and comply with relevant data protection regulations.

Conclusion:
The proposed enhanced database management strategy for the multinational tour operator agency aims to address the existing limitations of their reservation processing system. By implementing data normalization, integration, business intelligence, and reporting functionalities, along with ensuring data security and privacy, the agency will be able to leverage their data sources effectively. This will enable them to forecast and project tour sales accurately and sustain their business operations in the highly competitive market.

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