No unread replies.No replies. Discussion board 3B Believe it or not, the use of literary devices is quite common in the business world. Anything from creating a company name, a logo, a slogan, or a commercial, businesses use literary devices to reach their audience and get what they want: for consumers to use their products and services. Please review the following before starting this discussion board assignment. How to use rhetoric to get what you want – Camille A. Langston: Create A Memorable Name For Your Business Using Poetic Devices One you have reviewed these documents, find an example of how a business uses literary devices. This can be an advertisement, a commercial, or a slogan to give a few examples. Describe the company and how it is uses literary devices. Then, explain how this example uses ethos, pathos or logos to appeal to an audience and why you think it is effective or not. Respond to at least two other persons; what did you learn from their post?

The use of literary devices in the business world is a fascinating phenomenon that allows businesses to connect with their audience on a deeper level and influence their decision-making. Literary devices, such as metaphors, similes, personification, and alliteration, are not only confined to creative writing or literature; they serve a purpose in conveying messages in various forms of communication, including company names, logos, slogans, and commercials.

One example of a business that effectively utilizes literary devices is Apple Inc., the widely renowned technology company. Apple’s slogan, “Think Different,” exemplifies the use of ethos, pathos, and logos to appeal to its audience. Ethos refers to the credibility and ethical appeal of the message, while pathos appeals to the emotions of the audience, and logos appeals to their logic and reason.

The slogan “Think Different” appeals to ethos by positioning Apple as a company that values innovation, creativity, and challenging the status quo. By using the word “different,” Apple implies that it is not like other technology companies and that its products offer a unique and superior experience. This appeal to ethos helps build trust and credibility with customers, as they perceive Apple as a forward-thinking and reputable brand.

Furthermore, the slogan employs pathos by evoking emotions in the audience. The phrase “Think Different” suggests the idea of individualism, creativity, and the potential for self-expression. By associating their brand with these concepts, Apple taps into the desire for self-identity and personal fulfillment in its audience. This emotional appeal fosters a connection between Apple and its customers, as they feel that the brand aligns with their values and aspirations.

Lastly, the slogan utilizes logos by employing a play on words. The phrase “Think Different” replaces the traditional phrase “Think Differently,” which is grammatically correct. This intentional deviation from grammatical rules captures attention and sparks curiosity. It also serves as a mnemonic device, making the slogan easily memorable. Logos, in this context, appeals to the audience’s logical thinking by using linguistic techniques to create a lasting impression.

Overall, Apple’s use of the literary device in their slogan is highly effective in appealing to its target audience. The combination of ethos, pathos, and logos helps establish Apple as an innovative and trustworthy brand while creating an emotional connection with customers. The memorable and thought-provoking nature of the slogan ensures that it resonates with the audience and influences their perception of the company.

In conclusion, the use of literary devices in the business world is widespread and serves as a strategic tool for companies to engage with their audience. Apple’s slogan, “Think Different,” demonstrates the effective use of ethos, pathos, and logos to appeal to customers, portraying the company as innovative and trustworthy. Examining how businesses employ literary devices can provide valuable insights into the power of rhetoric in influencing consumer behavior and shaping brand perceptions.

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