n this very competitive climate, many companies are seeking ways to connect with customers in ways that add value. Mobile and wireless computing have become key focal points to attract and retain customers. Review this Article titled “Delta Named Top Tech-Friendly U.S. Airline”, . Use Internet or Strayer Library to search articles on wireless and mobile technologies as well as the application in business. Select one (1) company other than Delta which uses mobile and wireless technology. Write a four to six (4-6) page paper in which you: Your assignment must follow these formatting requirements: The specific course learning outcomes associated with this assignment are: Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills. to access the rubric for this assignment. Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it Purchase the answer to view it

In today’s hyper-competitive business environment, companies are constantly seeking innovative ways to connect with customers and differentiate themselves in the market. The rise of mobile and wireless computing technologies has presented a unique opportunity for businesses to enhance customer experiences and increase operational efficiency. This paper will explore the implementation and impact of mobile and wireless technology on a company other than Delta, with a focus on the airline industry.

One company that has successfully utilized mobile and wireless technology is British Airways (BA), a leading international airline based in the United Kingdom. BA has embraced mobile technology to enhance customer services, improve operational efficiency, and gain a competitive edge in the market.

One of the key applications of mobile technology for BA is the development of mobile apps for various platforms, such as iOS and Android. These apps allow customers to conveniently access a range of services, including flight bookings, check-in, seat selection, and flight status updates, all from the convenience of their mobile devices. This not only provides a seamless and personalized experience for customers but also reduces the need for manual interventions, leading to cost savings and operational efficiencies for BA.

In addition to mobile apps, BA has also introduced wireless connectivity on its flights, enabling passengers to stay connected to the internet during their journey. This has become an essential service for many passengers, particularly business travelers, who can now continue working, accessing emails, and staying connected to the world even while in the air. This not only adds value to the customer experience but also opens up new revenue streams for BA through paid internet access services.

Furthermore, BA has leveraged mobile and wireless technology to improve its internal operations. For example, the airline uses mobile devices and wireless networks to streamline aircraft maintenance and inspections. Technicians can now access digital manuals, troubleshoot issues, and submit reports in real-time, eliminating the need for physical paperwork and reducing turnaround times. This has not only improved efficiency but also ensured the safety and reliability of BA’s fleet.

In conclusion, British Airways is a prime example of a company that has successfully embraced mobile and wireless technology to enhance customer experiences, improve operational efficiency, and gain a competitive advantage in the airline industry. The adoption of mobile apps, wireless connectivity, and the use of mobile devices for internal operations has allowed BA to provide personalized services, increase customer satisfaction, and reduce costs. As technology continues to advance, it is essential for businesses to stay at the forefront of mobile and wireless developments to remain competitive in the market.

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