In this assignment, you will describe the role of a data analyst in each phase of the data analytics lifecycle (DAL). The DAL is an iterative cycle of phases used by analysts and organizations to address organizational challenges. The DAL tells us how to approach an analytical problem by providing a well-defined process, breaking large projects into smaller pieces, and spending time to plan and determine the size of the work. Through exploration of the DAL, you will understand the impact and importance of leveraging data in organizational decision making. You are a data analyst for a business organization that serves local nonprofit organizations with products and services. Your supervisor has assigned you to work with a client that has a business problem. A nonprofit partnership, Two Sisters, Inc., is looking to determine where a majority of their donors live. They have asked questions such as the following: In this case, the stakeholders are your supervisor and Two Sisters, Inc., which is providing insight and feedback on the business problem. The stakeholders have asked you to outline your approach to addressing this business problem. This assignment must be 1 to 3 pages in length. All references must be cited in APA format.

The role of a data analyst in each phase of the data analytics lifecycle (DAL) is crucial for addressing organizational challenges and making informed business decisions. The DAL provides a well-defined process to approach analytical problems, breaking down large projects into smaller, manageable pieces, and emphasizing the importance of planning and determining the scope of work. In this assignment, we will explore the role of a data analyst in each phase of the DAL, focusing on the case study of Two Sisters, Inc., a nonprofit organization looking to determine where their donors reside.

The first phase of the DAL is the “Problem Identification” phase. In this phase, the data analyst works closely with the stakeholders, including the supervisor and Two Sisters, Inc., to understand the business problem and define clear objectives. The data analyst must ask key questions to gain a deeper understanding of the problem, such as: What specific information is needed? How will the data be used to address the problem? What are the desired outcomes? By actively engaging with the stakeholders, the data analyst ensures that the goals of the project are aligned with the organization’s objectives.

Once the problem is identified, the data analyst moves on to the “Data Collection” phase. In this phase, the analyst collaborates with the stakeholders to determine the relevant data sources and collect the necessary data. In the case of Two Sisters, Inc., the analyst may need to gather information such as donor records, geographic data, and demographic data. The data analyst must ensure the accuracy and integrity of the data by implementing appropriate data quality measures, such as data cleaning and validation processes.

Next, the data analyst enters the “Data Analysis” phase. Here, the analyst explores the collected data using various statistical and analytical techniques to gain insights and identify trends. In the case of Two Sisters, Inc., the analyst would analyze the donor data to determine the geographic distribution of donors. The analyst may use techniques such as data visualization, clustering, or regression analysis to identify patterns and relationships within the data.

In the “Insights and Recommendations” phase, the data analyst interprets the findings from the data analysis and translates them into actionable insights. In the case of Two Sisters, Inc., the analyst would present the results indicating the areas where a majority of the donors live. Additionally, the analyst may provide recommendations on targeted marketing efforts or fundraising strategies based on the findings.

The final phase of the DAL is the “Implementation and Evaluation” phase. In this phase, the data analyst works with the stakeholders to implement the recommended actions and monitor their effectiveness. The analyst may track key performance indicators (KPIs) to evaluate the impact of the implemented strategies and make adjustments as needed. Through continuous evaluation, the data analyst ensures that the solutions are aligned with the organization’s goals and objectives.

In conclusion, the data analyst plays a crucial role in each phase of the DAL. By actively engaging with stakeholders, collecting and analyzing relevant data, providing actionable insights, and evaluating the effectiveness of implemented strategies, the data analyst contributes to informed decision making and addresses organizational challenges. In the case of Two Sisters, Inc., the data analyst would assist in determining the geographic distribution of donors and provide recommendations for targeted marketing efforts.

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