In this assignment, you will begin to create your own formal website   plan by defining the website’s goals and objectives, writing a formal purpose   statement, and creating a target audience profile and needs assessment. You   will also plan its general content and structure. a.       Determine your   website’s goals and objectives and draft the website’s purpose statement. b.       Identify your   website’s target audience(s) and determine the wants, needs, and likely   expectations that your website’s design and content should satisfy for that   audience. c.       Identify the pages you   initially plan to include at your website. d.       Add to your website   plan a list of value-added content that will help achieve your website’s   purpose and satisfy target audience needs. Identify possible sources for the   content, keeping in mind the copyright issues discussed in Chapter 2. e.       Determine which of the   three website structures—linear/tutorial, webbed, or hierarchical (or a   combination of structures)—will best meet your website’s purpose. Use a text   outline, manually draw the structure, or use software to illustrate your   website’s structure as part of your design plan. The paper must following the formatting guidelines in (2010), (6th ed., 7th printing), and contain a title page, five scholarly references, three pages of content.


Creating a formal website plan is an important step in designing and developing a website. The website plan helps define the goals and objectives of the website, identifies the target audience and their needs, and outlines the content and structure of the website. In this assignment, we will begin the process of creating a website plan by performing several key tasks.

Website Goals and Objectives

The first task is to determine the goals and objectives of the website and draft a formal purpose statement. The goal of the website is what the website aims to achieve, while the objectives are the specific, measurable steps that will be taken to reach that goal. The purpose statement is a concise statement that describes the overall purpose of the website.

Target Audience and Needs Assessment

Next, we need to identify the target audience or audiences for the website. The target audience is the group of people for whom the website is intended and who will be using it. It is important to understand the wants, needs, and likely expectations of the target audience so that the website design and content can be tailored to meet those needs.

To identify the target audience’s wants, needs, and expectations, we can conduct a needs assessment. This involves gathering information about the target audience through surveys, interviews, or other research methods. The needs assessment will help us understand what type of content and features the website should provide to satisfy the target audience.

Website Content and Structure

Once we have identified the goals, objectives, and target audience, we can begin planning the general content and structure of the website. This involves identifying the pages that we initially plan to include on the website. These pages could include home, about us, products/services, contact, and any other relevant pages.

In addition to the main pages, we should also consider adding value-added content to achieve the website’s purpose and satisfy target audience needs. Value-added content refers to content that provides additional information, resources, or services that go beyond the basic information available on the website. This can include articles, videos, case studies, or any other content that is relevant and useful to the target audience.

Website Structure

Lastly, we need to determine the most suitable website structure to meet the website’s purpose. There are three main website structures to consider: linear/tutorial, webbed, or hierarchical. A linear/tutorial structure is best suited for websites that guide users through a step-by-step process or provide instructional content. A webbed structure is more suitable for websites with interconnected content, such as blogs or news websites. A hierarchical structure is suitable for websites with a clear hierarchy of information, such as company websites.


In conclusion, creating a formal website plan is crucial for designing and developing a successful website. This involves defining the goals and objectives of the website, identifying the target audience and their needs, planning the content and structure of the website, and considering value-added content and the suitable website structure. By following these steps, we can ensure that our website meets its intended purpose and satisfies the needs of the target audience.

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