E-Business Strategy Assignment DELIVERABLES: 1. A 4-6 page paper. APA Formating. Minimum 3-4 references 2. A short MEMO to the CEO of Amazon stating your opinion of Amazon’s e-Business strategies. APA Format. Read Amazon Article (attached) and assess it in terms of the eight unique features of e-commerce technology (attached as jpeg) described in Table 1.2. Which of the features does the company implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have. please use the article on Amazon that I have attached to this assignment. Read the article and, in your paper, discuss the eight unique features shown in Table 1.2 in the book and in light of the information you glean from the article. Please also include in your paper an analysis of the information in the article. This is “current event” information and, thus, very valuable. Discuss Amazon’s dominance and disruption mentioned in the article. Also, analyze the e-Business strategies discussed in the article and the impact these strategies have on the marketplace. Book: E-Commerce 2016 9780133938951 12th Edition by Kenneth C. Laudon, Carol Traver Prentice Hall 2016-01-04

Title: Assessment of Amazon’s e-Business Strategies: A Comprehensive Analysis

Introduction:
In this paper, we will assess Amazon’s e-Business strategies in light of the eight unique features of e-commerce technology described in Table 1.2. The aim is to determine how well Amazon implements these features and identify areas for improvement. Additionally, we will analyze the information presented in the attached article, which highlights Amazon’s dominance and disruption in the marketplace, along with the impact of its e-Business strategies.

Unique Features of e-Commerce Technology:
Table 1.2 outlines eight unique features that define e-commerce technology: ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization, and social technology. Each of these features contributes to the success and effectiveness of an e-Business strategy.

Amazon’s Implementation of e-Commerce Features:
1. Ubiquity: Amazon has effectively utilized the ubiquity of e-commerce by providing a platform that enables customers to access its products and services anywhere, anytime, using a variety of devices. They have a robust online presence, offering access through websites and mobile applications.

2. Global Reach: With operations in several countries and localized websites, Amazon has successfully achieved global reach. Their logistics network enables them to deliver products worldwide efficiently.

3. Universal Standards: Amazon has established universal standards by offering consistent services across different geographic locations. They have standardized processes for product listings, order fulfillment, and customer service, ensuring a seamless experience for customers.

4. Richness: Amazon offers a wide variety of products, ensuring an extensive product range that caters to diverse customer needs. Additionally, they provide rich product information, including images, descriptions, and customer reviews, enhancing the shopping experience.

5. Interactivity: Amazon actively engages with its users through various interactive features, such as product recommendations based on browsing history, personalized emails, and customer reviews. These interactive elements foster customer engagement and enhance the overall shopping experience.

6. Information Density: Amazon collects and analyzes vast amounts of customer data, allowing them to effectively personalize recommendations and target marketing efforts. The abundance of information drives improved customer understanding and enables targeted decision-making.

7. Personalization/Customization: Amazon is known for its highly personalized approach. They use customer data to personalize recommendations, tailor marketing messages, and customize the user experience. This level of personalization enhances customer satisfaction and increases the likelihood of repeat purchases.

8. Social Technology: By incorporating social technology features, such as customer reviews and user-generated content, Amazon leverages the power of social proof to influence purchase decisions. Users can also share product information and recommendations across social media platforms, further increasing brand awareness.

Analysis of Amazon’s Domination and Disruption:
The attached article highlights Amazon’s dominance and disruption of the traditional retail industry. The company’s e-Business strategies, particularly their efficient logistics and supply chain management, have allowed them to offer competitive pricing, an extensive product selection, and fast delivery. This has led to a significant market share and a paradigm shift in consumer purchasing patterns. Traditional brick-and-mortar retailers have struggled to compete with Amazon’s efficiency and convenience.

Impact of Amazon’s e-Business Strategies on the Marketplace:
Amazon’s e-Business strategies have had a profound impact on the marketplace. They have revolutionized the shopping experience by providing customers with a one-stop platform for a wide range of products, excellent customer service, and personalized recommendations. By leveraging the unique features of e-commerce technology, Amazon has successfully disrupted traditional retail models and set new standards for convenience and efficiency.

Conclusion:
In conclusion, Amazon effectively implements most of the eight unique features of e-commerce technology, which has contributed to its dominance in the market. However, areas for improvement can still be identified, allowing Amazon to further enhance its e-Business strategies. Through a comprehensive analysis of the attached article and an evaluation of Amazon’s e-Business strategies, we gain valuable insights into the company’s success and the impact it has had on the marketplace.

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