China case study in , and write a short paper that answers the following questions from the textbook: 1. (a) Assume that you work as the senior vice president for international markets for Google. Your job is to prepare the company for its move into China. During negotiations with Chinese officials, you are given the following ultimatum: remove all links to webpages blocked by the Chinese government from search results. Otherwise, Google will be blocked and unavailable to Chinese citizens. China is a large new market for Google, so the consequences of being excluded from that market are quite serious. Also, competitors (like Yahoo) seem willing to play along with China. What would you recommend to Google’s CEO about how to proceed? (b) What are the dangers involved in Google’s current strategy? 2. Should companies like Cisco be concerned that their routers are being used to filter out sensitive content in countries like China? Are they complicit in China’s censorship regime? 3. What is your moral assessment of the Chinese government’s efforts to censor the Internet? In your view, do the Internet’s free speech properties (embedded in its underlying code) slowly erode any government’s ability to control online expression?

China has been a case study for many companies trying to enter its market due to its unique political, economic, and cultural landscape. In this paper, I will address three questions related to China’s censorship regime and its impact on companies like Google and Cisco.

1. (a) As the senior vice president for international markets for Google, I would recommend a cautious yet strategic approach to entering the Chinese market. While China represents a significant opportunity for growth, it is crucial to understand and navigate the challenges posed by the Chinese government’s censorship requirements. Google should consider the following options:

– Engage in negotiations with Chinese officials: It is important to maintain open lines of communication and negotiate with the Chinese government. Google should highlight the benefits it can bring to China’s digital economy and emphasize the importance of free and open access to information.

– Explore alternative solutions: Instead of completely removing links to blocked webpages, Google could consider implementing a compromise solution. This could involve displaying a warning to users that certain search results have been blocked by the Chinese government, while still providing access to the information outside of China’s borders.

– Work with local partners: Collaborating with local partners who have a better understanding of the Chinese market and government regulations could help Google navigate the complexities of operating in China while staying true to its values. These partners could assist in designing and implementing a strategy that aligns with Google’s mission while complying with Chinese regulations.

(b) The dangers associated with Google’s current strategy lie in potential reputational risks and compromising its commitment to universal access to information. By complying with the Chinese government’s censorship requirements, Google risks being seen as complicit in limiting freedom of expression. Furthermore, the company may face backlash from its users, activists, and human rights organizations who criticize its decision to operate in an environment that suppresses online content.

2. The issue of companies like Cisco being concerned about the use of their routers to filter sensitive content in countries like China raises complex ethical considerations. While routers are technical tools that can be used for various purposes, it becomes a question of complicity when these tools are knowingly and intentionally utilized for censorship. Cisco should be mindful of the potential negative impact on its reputation and brand if it is found to have directly facilitated censorship activities. Furthermore, the company may face legal and regulatory challenges if it is deemed complicit in China’s censorship regime.

3. The moral assessment of the Chinese government’s efforts to censor the Internet is subjective and depends on individual perspectives. Some argue that it infringes upon the fundamental human right to freedom of expression and access to information. Others may argue that it is necessary for maintaining social stability and protecting national security. However, it is important to note that the Internet’s inherent design, with its decentralized structure and ease of information sharing, challenges any government’s ability to exert complete control over online expression. While governments may attempt to censor content, the Internet’s free speech properties embedded in its underlying code empower individuals and communities to circumvent censorship measures, ensuring the continued flow of information and ideas. This dynamic tension between censorship and the Internet’s resistance to control raises profound ethical and political questions that require ongoing debate and reflection.

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